Instagram sponsorships are an excellent first step toward securing long-term business relationships. Especially if you’re an influencer or a creator and thinking to get sponsored on Instagram by brands and make money as an influencer. Even if you have less than 1k followers, grasp everything there is to understand about influencers and marketing on Instagram.
What is a sponsor on Instagram?
Most sure, each of us has encountered Instagram influencer marketing at some point. Influencers can advertise anything they choose, from food subscription boxes to cosmetic goods, as long as they’ve been chosen and given sponsorship. A brand, item, or service is promoted by an influencer through content called a “sponsored post” or “sponsored video post” on Instagram. Usually, they get paid back in some way in exchange. Reels, Stories, and even live videos can be included in an influencer’s sponsored video post.
Sponsored posts by influencers
An influencer-sponsored post is creating content that was sponsored by a brand via an influencer. It is published with relevant tags, hashtags, and promos on the influencer’s Instagram page. The influencer gets paid by a brand through their own funds, gifts, or an affiliate scheme.
Sponsored posts by brands
Any Instagram business account can sponsor its own content to increase views, likes, followers, and engagement. Simply following Instagram’s sponsoring guidelines, creating your target audience, and then paying for a sponsored post is all that is required. The phrase “sponsored” will appear under the Instagram name on all sponsored posts.
Two additional things to consider while working with brands
Will they make use of your content for compensated advertising?
Make sure to request a higher buyout sum. Since you were the one who wrote the copy for their advertisement, you ought to be compensated more for developing the creative for their own use.
In addition to posting, charge for the time spent creating the material
We are well aware of the time and work required to produce amazing storytelling content for Instagram and other social media platforms. Make sure you charge for the time actually spent creating the content rather than just the time it takes to post.
10 Tips to get sponsored posts on Instagram
Here are our top tips to get sponsored on Instagram by brands. And if you’ve ever wondered how your favorite online creators make money online by uploading content to social media or if you want to know how to get sponsorships and receive your first payment as an influencer then read this blog till last.
1. Choose the content niche
You must decide a social media niche before you can begin to receive Instagram ad sponsorships. You can consider the following questions for yourself:
- Whom are you trying to reach?
- What topic do you want to focus on?
- What is the theme or concept of your Instagram profile
A successful and influential person always has a distinctive and original profile theme that is noticeable when scrolling. The same mood and design should be used when creating sponsored content. Brands can understand more about your target market and how well you would represent them by looking at your unique subject.
2. Make good use of the bio section
While brands can DM you directly, it’s vital to use your bio to demonstrate to brands that you’re interested in working with them and being sponsored on Instagram by including your email address. In your bio, include your contact details too. Have a press kit? Add that as well! This will let any brands or sponsors searching Instagram for fresh influencers know that you’d be interested in talking to them about collaborating.
3. Approach to brands
The truth is that you are the only one who truly understands your audience and what they want, so start approaching brands who will support your content and image! While approaching a brand, make sure to describe who you are, what you do, what your Instagram specialty is, and how it can help the brand.
Although cold-slipping into someone’s DMs can be unnerving, as the children say, “fire your shot.” When reaching out, be sure to mention your following numbers, engagement rate, and other statistics that will assist them to understand the benefits of working with you on sponsored content.
4. Stay consistent on Instagram
Instagram Influencers update their profiles at least twice every week. The more you post, the more likely it is that someone will view your profile. To avoid forgetting to post, influencers generate Instagram content in bulk. View the insights for your own Instagram account. Find out which days get the most views, likes, and engagement, and use that information to inform your future content planning.
5. Make a video portfolio or resume
Every day, millions of emails are sent to brands, and they get twice as many Instagram direct messages. Instead, differentiate yourself from the competition by making a captivating video CV or video portfolio. Showcase your personality, your ability to advance their brand, and your capabilities. Include a statistics showreel that includes your target audience, number of viewers, likes, and following. Ghost followers should also be eliminated because they can undermine the legitimacy of your Instagram account.
6. Set your Instagram rates
Has a price portfolio prepared to give whenever someone asks for your social media rates or offers you a bargain? Include packages of any video and photographic content you can provide them, examples of your current sponsored content, and what you will offer. Make sure you understand the commission and the benefits to you. Especially if affiliate marketing is involved. Instead of just making a one-time payment, your aim should be to establish a long-lasting relationship with the brand.
7. Make sure brands can reach you
If a brand thinks you’re the ideal influencer to represent their brand and loves the look of your profile, they’ll need a simple way to get in touch with you. Include your email address in every social media profile and description. Even better, a direct email button on Instagram lets you connect your email to your profile.
8. Ensure that brands notice you
Unprompted creation of video content is one of the finest strategies to get a possible Instagram ad sponsorship. Your Instagram account will have a better chance of being discovered. But only if you use video marketing techniques like review videos, Instagram Stories, and brand tagging in existing content. The brand is more likely to repost your material on their Instagram page and may even give you one of their new product in the future. If they feel the effort you’re putting into it and you actually like their products.
9. Stay up with Instagram trends
To be an Instagram influencer, you must stay relevant and on-trend. Make sure your video content is diverse and use every Instagram feature. You can even repost your Instagram content on YouTube Shorts to generate more reach and impressions.
10. Be cordial and considerate
Let’s talk about etiquettes now. You must meet all deadlines while working with brands. You should also avoid being pushy or obstinate, and you should always be devoted. You must live up to the brand’s expectations. If you want the brand to treat you with dignity, integrity, and loyalty. Before you begin to make any video content, be certain to read and understand the brief given by brands. This will help you to prevent misunderstandings
Some common FAQs
1. What differentiates Instagram sponsored posts from paid posts?
There are two different kinds of sponsored posts, and they are interchangeable.
2. What is the price of a sponsored Instagram post?
Depending on how big or little their following is, each influencer can set their own pricing. The typical rate for posts with 100 to 500k followers is between $500 and $5. The average cost of an Instagram post is around $10k if you have more than 1 million followers.
3. Are promotional codes from sponsors required for influencers to share them?
No. Influencers can promote your products to their followers without needing a promo code from you. Discount coupons do encourage customers to buy from your brand, therefore the decision is entirely yours.
Final words
It’s difficult to get sponsored on Instagram. It needs a lot of commitment, effort, and persistence. Your efforts won’t go unnoticed, though, if you follow these useful tips. Now that you are aware of the procedures, it is time to start creating content and demonstrating to brands that you are prepared for Instagram sponsorships!
Even though there are lots of articles available on the web on how to get sponsored by brands on Instagram, what’s the best way to become an influencer and make money online. Just get out there, explore and try it for yourself. If you’re not sure if you’re ready to start creating sponsored content, you should dive in and give it a shot.
Join a influencer marketing platform like Dropdown that connects influencers with brands, like Dropdown, and find lots of opportunities daily.