How To Find Brand Collaborations: A Detailed Blog For All Influencers

If you want to improve your engagement and reach, you must know how to find brand collaborations.  If you’re unfamiliar with brand collaborations but want to get into influencer marketing, then you’re in for a treat here.

A brand collaboration arises when a business pays an influencer or a content creator to showcase its products. It might be a product review or a simple video or picture of an influencer using their products. 

You can still work with brands even if you’re a micro-influencer with 1k followers.  We came up with this blog to help influencers just like you to help them find collaborations that complement their content. But before starting let’s talk about some basics first.

How Do Brands Pay Influencers?

The crucial conversion, the figures, and the big points are all here! How influencers get paid by brands is something you need to know about. Brands may wish to exchange products with you occasionally or they may prefer to compensate you in cash. Both the product and your personality play an important role. 

If you only have 1500 to 4,000 followers, you won’t be paid as much as someone with 10,000 to 90,000 followers. The payment for brand collaborations increases with the size of your followers. If the company requests a really elaborative video that requires a lot of planning, rehearsal, and filming then you should be paid exceptionally well. If there will be a product offer, make sure the reward is proportionate to your efforts.

How to Get in Touch with brands to collaborate?

It’s better to contact brands directly through your social media account by using the messaging feature, or by their website’s contact form, or an official email that you might find in their bio or about section.

Things to include in your pitch

Your pitch must be detailed, but make sure you keep it brief and simple to read. You aren’t handing them a book; instead, you are giving them a brief overview of who you are. You should include the following information in your pitch:

• Of course, your identity, who you are.
• Who will be your audience.
• What kind of content do you make. 
• What do you find appealing about their company and why do you wish to collaborate with them.
• A media kit that includes information such as links to your social media accounts, the number of followers you have there, and, for writers, traffic and conversion analytics.

What Is An Influencer Media Kit And Why Do You Need One?

In the last section, we mentioned that you should include an Influencer media kit when you pitch to brands. We really want to emphasize the importance of this. A media kit is like your business card, resume, and portfolio, all in one.

A reliable media kit really helps show brands who you are, what your content is like, and what kind of impact you’ve made. When creating your media kit, it’s important to keep the information and the format in mind. You’ll want a kit that looks pleasing and has all of the information that a brand needs.

Best Ways For Influencers To Find Brands To Collab With

1. Choose appropriate platforms

For all Influencers, there are numerous platforms created particularly to facilitate collaborations between Influencers and brands! One of those platforms is us. At Dropdown, we support influencers to find, manage, get paid, and enjoy the benefits of brand collaborations. All through our app.

Also, there are many additional websites and apps available for finding brand partnerships. You can find some with the help of a quick search. To ease this process, the Dropdown app gives you search filters, and options to select the one that seems to fit your requirements. If you have any queries regarding our app then don’t be afraid to get in touch with us.

2. Check other Influencers’ profiles

A great way to identify brands that accept collaborations is to look for the brands with which other creators and Influencers are collaborating. Viewing their social media accounts is the easiest way to do that. Brand collaborations are extremely common on Instagram, TikTok, and YouTube.

If you’re a writer, YouTuber, or Instagram user, you can definitely find accounts that are similar to yours and have worked with brands. Keep in mind that micro-influencers can collaborate with brands too!

3. Prefer the brands you adore

While using a platform like Dropdown will provide you with a choice to prefer brands you want to work with. But of course, you need also to think about which brands you adore. You can directly approach a brand to check your content and know whether they’re interested in collaborating.  

4. Identify which brands are already engaging with you

There can be brands engaged with your content even if you only have fewer followers than other content creators or influencers. Look through your list of followers, likes, comments, and direct messages to discover if any brands have made an effort to get in touch with you.

Tips For Influencers While Collaborating With Brands 

Reaching out to brands doesn’t require you to be a skilled influencer or creator, but there are some general things you need to be aware of.

1. Before contacting a brand

Assure that you meet the criteria before contacting to get a brand collaboration. Or else there will be high chances of getting a rejection or no response.

2. Post top-notch content

It’s obvious that brands don’t want to collaborate with ordinary creators or influencers. Make sure your content is fresh and interesting. Try to show the brand that you have outstanding ideas.

3. Have some followers  

To work with brands, you don’t need to have a lot of followers. You are all set if your following includes at least 1500 active users that interact with your content regularly.

4. Approaching a brand

When you approach a brand you want to work with, it’s called pitching. Here are the things you need to know to make a strong pitch.

How To Interact With Brands When They Contact You?

Getting in touch with brands might be frightening. The best part is that brands will often get in touch with you! If they do, it’s a wonderful sign. Here are a few things to help you in responding appropriately and interacting with brands respectfully.

Also, remember that working with renowned brands might provide you with reach, but you should only collaborate with brands who value your professional expertise and seek to appropriately compensate you. Ensure that you understand exactly what they want.

When a brand contacts an influencer or a content creator, they frequently have an idea of the kind of content they require. Ask them whether they already have ideas or if they just want you to take responsibility and have ultimate creative leverage. Just clarify each and everything to make sure that you’re on the right track.

Time to wrap up!

That’s it! A detailed article on brand collaborations for influencers. We hope that this article is useful if you’re an influencer or micro-influencer looking to collaborate with brands. By the way, if you’re searching for a platform to help you find brand collaborations, check out ours, “Dropdown”.