Instagram or YouTube comes to mind first when thinking of social media platforms for an influencer marketing campaign. It’s possible that you aren’t even familiar with Twitch if you aren’t in the gaming industry. The majority of players use this live streaming platform by facilitating universal access to gaming content. Twitch has contributed to the rise in popularity of playing games and that’s not all; it also has genre categories like dance, art, cooking, and exercise!

Twitch has made specialized topics more accessible to a broader, more diverse audience. Due to this, Twitch is also a great marketing platform for both gaming and non-gaming firms. Many people have resorted to gaming as a form of entertainment during the coronavirus pandemic, giving Twitch streamers and advertisers a captive audience. When the epidemic was at its worst in 2020, 82% of customers worldwide reportedly consumed video game material. With our top 5 reasons to give it a shot right away, you’ll be ready to start your own Twitch influencer marketing campaign.

What is Twitch influencer marketing?

Generally, top Twitch influencers or streamers help marketers to promote their products during their live streams is known as Twitch influencer marketing. Live unboxing videos, sponsored brand mentions during live streams, posting affiliate links in the live chat, and more can all be a part of Twitch influencer marketing. Brands are sponsoring professional players in various events, providing funds, and even freebies or branded items. In other words, there are countless opportunities for influencer marketing on Twitch!

Let’s explore the specific reasons why brands should choose Twitch for their upcoming campaign.

1. Twitch is a famous platform

Twitch has grown rapidly and is continuing on the rise. New viewers and streamers have flocked to Twitch. As a result of the rebirth in popularity of playing video games to pass the boredom or spend time with friends and family. The number of watchers has increased, going from an average of 1.26 million in 2019 to 2.85 million today. This demonstrates that brands can connect with a great Twitch audience.

Twitch is also gaining popularity among streamers. The number of monthly broadcasters has increased from 3.64 million in 2019 to 6.90 million at this time. This has contributed to the growth of Twitch channels and the diversification of the channel’s content. 

Also, Twitch is no longer a single niche network, and its strategic value for any marketers looking to reach a new audience is expanding. This gets us to the second reason why brands should use Twitch: their consumer demographics are more varied than you may expect. Furthermore, providing value to all different kinds of brands.

2. Twitch has a varied audience

In the past several years, Twitch has become quite popular with video gamers, particularly young guys. However, the gaming audience is actually considerably more diversified. People outside of the gaming sector have become interested in gaming due to its popularity. The number of hours spent playing video games is no longer limited to teenage boys.  

It’s also worth noting that the gender gap between male and female players is closing. Although men still make up the majority of gamers, more than 40% of them are female, proving that women are becoming more interested in the industry.

The amount of content on the platform that appeals to women is growing as a result of the popularity of female Twitch streamers like Pokimane. Due to the diversity of the gaming community as a whole, non-gaming companies like McDonald, and Spotify are using Twitch as part of their influencer marketing strategies.

3. Twitch influencers have an active and loyal fan base

On Twitch, there is a lot of opportunity for increasing engagement. Twitch’s multitude of broadcast channels has supported the creation of specialized communities that revolve around users’ preferred video games or streamers. Long-term Twitch viewers develop a close relationship with and loyalty to the streamers they follow. 

Many loyal viewers decide to make donations to the cause that their influencers support or purchase their goods. These followers are very interested in streamers’ content. We know that Twitch’s audience has grown, and so has content consumption, which is helping to boost engagement rates even more. 

4. Live content is more effective for brands

Streaming live video content is the only focus of the Twitch platform. It differs from other social media platforms because of this. Compared to other content formats, live video content is quite popular. 82% of consumers would rather watch live videos from brands than read social media updates. Live video is incredibly compelling due to its immediacy, making it a highly advantageous content format for marketers to use. When compared to competing services like YouTube, Twitch has the largest audience for live video.

Brands can generate the most influential content by collaborating with Twitch streamers on live video content. They are pros in producing engaging live video streams that attract a large number of viewers. The ideal method to reach your audience through live video is to collaborate with a Twitch creator if the idea of developing a live video content plan for your brand intimidates you.

5. Twitch influencer marketing isn’t limited only to gaming brands

Brands outside of the gaming sector can significantly expand their online reach by taking advantage of the opportunities on Twitch. As was said above, many different types of gamers could conceivably fit any brand’s target market. Food and beverage businesses have shown to be particularly appealing to gaming audiences who value short snacks and fast food to replenish after a long gaming session.

There are many different influencer marketing strategies that non-gaming firms can use to create a Twitch influencer campaign. They can use giveaways with a Twitch influencer to promote their brand. With a little imagination, all types of brands can find success through Twitch influencer marketing.

How to hire Twitch influencers?

Twitch influencers are frequently contacted by brands via email to set up promotion details and finalize contracts. However, Twitch streamers can be hired directly via the Dropdown platform.  Once everything is in place, the streamer will start promoting the brand to their audience by the terms of the contract.

Additionally, Dropdown offers free hiring and contact with Top twitch influencers in just 3 easy steps. It also has advanced search filters to help you collaborate with Twitch streamers.