It’s fascinating to see social platforms rapidly becoming keen on co-creation as a means of increasing engagement. Nevertheless another TikTok-driven trend, Facebook and Instagram have also just implemented co-creation and collaboration options, giving users a way to collab and make money. Hence, Twitter is the most recent platform to endeavor with collaborative tweets.
Do you know that Twitter launched an initial test of collaborative tweets a month ago?
The newly introduced co-tweeting function of Twitter is still undergoing limited testing. It allows users to request with another account to add content in a single tweet. This feature is surely helpful for Twitter influencers and brand collaborations and cross-promotions, making it simpler to get in front of both individual app users. Giving the original authors their due credit is also a part of a good marketing strategy.
Let’s assume, you post a picture created by a brand-new artist. They might be informed of the share and asked to provide their consent so that their profile information could be included in the tweet. This sounds like a great way to promote artists you like and aid in the expansion of their fanbase. (This is where the concept for TikTok’s Duet feature came from.)
Hire your next Twitter influencer for free on the Dropdown platform now.
Now let’s look at the 5 ways a brand can use Twitter and Twitter influencers
1. Social networking
Enhance existing content, such as formerly published blogs, articles, and online videos, to increase exposure outside of Twitter too. Most brands can find this to be one of the simpler use cases to understand. Retweets, Quote Tweets, and the recent addition of likes to the activity feed make Twitter’s sharing options feel less personal than Facebook’s (private friend-to-friend) sharing.
And for businesses – contacting influencers or searching for these shares, the decreased barrier to activity leads to increased campaign acceptance rates. The targeting features are slacker because the amplification use case is created more to maximize eyes than specific audiences.
An approximate formula suggested by several influencer networks is exposure-per-dollar. This divides the size of the Twitter audience by the price the influencer wants to charge for a single click. To ensure that later KPIs for activity are met, this use case performs best with material that is intended for a wide audience.
2. Interactions and relationships
Thorough involvement in a conversation not only increases exposure to the target audience because the comments appear in the activity stream, but it also lends credibility to the conversation by functioning as social proof.
For an instance, a brand is seeking engagement around a total amount like obtaining social shares; the main distinction is that the asset in this scenario already exists on Twitter. Pricing may also be a little more because the influencer is being required to use some critical thinking skills and must choose words carefully while commenting for the sake of engagement, albeit not as much as a review.
As the involvement that matters most will come from people the target audience will respect, targeting for engagement is also a little more focused than just simple social sharing. Twitter’s built-in search tool for specific keywords, hashtags, and plain text is a quick way to find these people.
Hiring particular influencers on Dropdown for a Twitter conversation is another suggestion.
To avoid being spammy, this has to be more subtle!
By mentioning any influencer in a comment in response to something s/he posted or commented on elsewhere, the likelihood of bringing up said influencer in conversation drastically improves. Never go with this strategy if you have already offered financial compensation to the person and were rejected. Or else it will be very clear what you are trying to do.
3. Contest or giveaways
Giving attention is occasionally the best way to lure attention. Contests and giveaways are the best technique to gain Twitter account followers when the KPI is quite low.
The idea is really simple. Buying low-quality bot traffic and false followers are the very last thing you want to do if you are seeking a more authoritative account (it isn’t worth it). Instead, promote your main product or service while regularly holding giveaways and contests that will help you self-select your followers. A free subscription might be offered by a brand aiming to attract particularly paying visitors to their website. And for brands that offer tangible goods, the giveaway could be the tangible item itself.
The Retweets and comments in the aforementioned case were all made by influencers who were themselves hiring other influencers, it’s like a positive feedback loop. If the contest even has a remote chance of being successful, interview the winner, and share it on Twitter with a bigger audience for brand awareness.
4. Press relations
Influencer marketing is essentially hiring someone else to promote your brand. Since the invention of the Internet, most digital platforms and the PR industry have been headed in opposite directions and the most recent collision is influencer marketing. The Twitter press relations game can be viewed from a brand’s perspective as a multi-step procedure. Remember that from the perspective of an influencer, the actual power of press releases is to attract the interest of those journalist contacts to generate media interviews and attract follow-up attention.
How can you do this?
- Sign up on the Dropdown platform, post a job and hire a reputable influencer in your niche to write a favorable article on the success you want to highlight. Although this influencer need not be limited to Twitter, it is advantageous if they have a big Twitter following.
- Use influencers that are familiar with Twitter.
- Leave a favorable comment in the thread mentioning the Influencer and keenly mention what you’re building or doing with your active listening customer care staff (more on this below).
5. Smart client service and sales tactics
A satisfied client will share the feedback with only one person. But an unsatisfied client may tell five people. A vaccine opponent will probably inform 10,000 people. Putting jokes aside, the way is to do quick outreach. It is a golden opportunity for you as a brand to get into the debate and steer it in a different direction when a satisfied customer, existing customer, or past customer is venting on Twitter. The outcome is more valued and useful the quicker the reaction.
What is the outcome?
The majority of the time, if the Twitter user is well-known enough, a representative will join the discussion and try to put things right. To understand when a client service crisis needs to be neutralized before it bursts, it is not sufficient to pay attention to brand mentions alone.
Summary
It’s powerful because, in addition to increasing sales, you can also be doing it directly at the expense of your rivals. Are there any additional uses of Twitter influencers? Absolutely.
There are many more use cases for Twitter influencers than the five mentioned above, as with any digital platform. Only a brand’s creativity can place restrictions on what is possible. Follow us now to stay updated with the latest influencer marketing trends.