Twitch is the world’s leading video platform and community for gamers. More than 45 million visitors are served each month via Twitch’s proprietary video platform to watch and broadcast themselves playing games. The site also hosts the leading gaming community on the Internet, with more than 30 million active users subscribed to its email newsletter list and over 10 million followers on Twitter, Facebook, and Instagram.
Twitch is an excellent platform for a variety of different types of twitch influencers. There are budget-friendly streamers, one-game streamers, up-and-coming streamers, and more. The community bond between these people is amazing—they all have their own niche in the industry and feel like they belong to something bigger than themselves. Additionally, having large numbers of viewers allows you to reach out further with cross-platform promotion strategies (such as getting featured on other platforms). Now you know what is Twitch, let’s dive into the depth and learn about the different types of Influencers on Twitch:
Variety influencers
If you’re thinking to target a vast audience with different interests out there and then the variety influencer is a great choice. They can help you build your audience and grow it in a low-risk way. Variety streaming is also good for building authority on a topic.
One-game influencers
One-game is the most popular type of influencer and for good reason: they’re easy to market to, easy to find, and have a built-in audience that’s already interested in what they do.
These are also some of the cheapest influencers available on platforms like Dropdown. Averagely, you can get started with just $50 per month if you’re willing to go without some perks. And since all users will be playing one game at a time and it’s usually just one game, it makes sense that these types of influencers can help you grow quickly based on word-of-mouth marketing.
Up-and-coming influencers
Up-and-coming influencers are new to the platform and are growing their audience. They’re also great for brand awareness and cross-platform promotion, but they don’t have a large following through.
If you want to reach this audience, consider partnering with up-and-coming influencers who have already built up some buzz in the community. This can be done through timed promotions or special giveaways that promote your product or service at just the right time during their live broadcasts.
Connect with twitch influencers
If you want someone else’s opinion on something specific then why not ask them directly on the Dropdown platform? This could be another form of monetization too as many brands don’t mind paying small amounts ($5+) if they feel like they’re getting value out of it.” Also, there are some other things to remember:
Cross-platform promotion
Cross-platform promotion is a great way to promote your brand, stream, or channel. It’s easy and inexpensive, and it can help you reach new audiences.
For example: Let’s say you want to promote your gaming channel on Twitch but you don’t have enough time or money to do so yourself. You could hire an influencer who has thousands of followers across platforms (like YouTube) and ask them to post about your content in their videos this would be cross-platform promotion! Or maybe someone else will do this for just discounts.
You can also use cross-platform promotion by using different social media platforms at once so if one account has more than 1 million followers while another has only 100k followers each then these two channels together would reach around 2 million viewers per month just from posting links back into each other’s streams!
Traffic and timed-promotion
Timed promotion is a great way to get traffic and build your brand awareness while also generating additional revenue. You can use the timed promotion as part of a larger plan or by itself, but either way, it’s effective at driving people directly to your website or app. If you’re looking for an easy way to generate new sales and viewers, timed promotion is for you!
Conclusion
Twitch is a great option for brands that want to reach a broad audience. With influencer marketing platforms you can collab with influencers quickly and easily, and for free without doing much work on your own part. Just remember that with such an active community of the gaming industry at large, there are going to be more competitions than ever before! So if you’re looking for something new but confused — just try twitch marketing!